For the next generation
AI NATIVE COMPANY

CHO-FAM is a small, family-scale business model where each member leads one business in their area of expertise and shares the resources and results it takes. We run the company alongside AI agents, and build services that bring people new experiences.

See our family sites Read our principles

Every member a one-person business Each member runs one business end to end.

Shared

Equal base pay Stability that does not depend on the size of your business.

Rewards for contribution Results above the baseline become bonuses and equity.

Philosophy

Core principles

We focus on what we want to do, what we ought to do, and each person's convictions rather than on growing the business for its own sake. Pay is a means of living, not a way to accumulate wealth, so everyone receives the same amount; wealth is built through performance bonuses and equity. We aim to be a company where personal growth becomes a long-term family asset.

Equal base pay

Pay is a means of living, not a way to accumulate wealth. That is why every member receives the same amount, regardless of role or the size of the business they lead.

Every member a one-person business

Each member runs one business as a one-person company, managing its customers, revenue, and costs directly — focused on what they want to do and ought to do, not on scale.

Rewards for contribution

Business results and costs are transparent, and rewards are shared fairly according to actual contribution.

Building equity together

Part of each member's contribution becomes company equity, helping today's results grow into long-term family assets.

Structure

How we work

We track each business clearly and share common costs and rewards according to agreed rules.

Results

Measuring each business

Revenue minus direct costs is that business's contribution. It is the basis for splitting common costs.

Revenue − direct costs = contribution
The contribution ratio sets
how common costs are split.

Costs

Fair share of common costs

Shared expenses such as office, marketing, and legal support are divided by each business's contribution ratio.

Common costs are split
by contribution ratio to give
each business its net result.

Rewards

Bonuses and equity

Results above the agreed baseline are shared through a mix of performance bonuses and long-term company equity.

Today's effort becomes a bonus.
Sustained contribution builds
long-term equity.

A2X Business

AI agents that help
people and companies work

A2X describes who receives what our AI agents produce. Depending on the service it connects other agents, companies, or individuals — and one service often spans more than one of them.

A2A

Helping AI work together better

We connect different AI services so they understand each other's roles and strengths, and can hand work over safely.

A2B

Company work, safer and more efficient

We protect a company's data and working environment while handling repetitive work — running apps, organising information — faster and more accurately.

A2C

New experiences in everyday life

Through stories, games, and learning services we bring enjoyment and learning, and protect creators' rights along the way.

Family Sites

Family sites

The services CHO-FAM members run in their own areas of expertise, across three lines: Liv-ay for stories, Society where people and agents work together, and Entrepreneur for companies and solo businesses.