Privacy Policy
Effective Date: August 8, 2026
CHO-FAM ("we," "us," or "the Company") is committed to protecting your personal information and complying with applicable data protection laws, including the Korean Personal Information Protection Act (PIPA) and, where applicable, the General Data Protection Regulation (GDPR). This policy applies to our family enterprise platform service ("Service").
This policy applies to the website cho-fam.com operated by the Company. Individual services such as Liv-ay are governed by their own privacy policies.
1. Information We Collect
| Category | Details |
|---|---|
| Provided in an enquiry | The email address and message content a user chooses to include when contacting us |
| Automatically collected | Device information (OS, model), access logs, visit records, IP address |
2. How We Use Your Information
- Website operation: Serving pages reliably, preventing abuse and unauthorised access
- Website improvement: Visit analytics, content quality
- Customer support: Handling and replying to enquiries
3. Retention Period
We delete personal information without delay once the purpose of collection has been achieved. However, where retention is required by law, we retain information for the period prescribed below. The records listed under the Act on Consumer Protection in Electronic Commerce arise only where the Company has supplied goods or services through a paid service; the entity retaining them and their scope follow that service's own privacy policy. Using the Website alone generates no items other than access logs.
| Legal Basis | Period |
|---|---|
| Records of contracts or withdrawal of offers (E-Commerce Act) | 5 years |
| Records of payment and supply of goods (E-Commerce Act) | 5 years |
| Records of consumer complaints or dispute resolution (E-Commerce Act) | 3 years |
| Records of access logs (Protection of Communications Secrets Act) | 3 months |
4. Sharing with Third Parties
We do not share your personal information with third parties without your consent, except as required by law.
5. Data Processing Partners
| Partner | Purpose |
|---|---|
| Google (Firebase) | Authentication (phone/email), data storage, hosting |
6. Your Rights
You may exercise the following rights at any time:
- Access, correct, or delete your personal information
- Request suspension of personal information processing
- Request account deletion
Requests can be made through the in-app settings or by emailing contact@cho-fam.com.
7. Security Measures
- Encrypted transmission and storage (SSL/TLS, Firebase Security Rules)
- Access control and authorization management
- Access log retention for information processing systems
- App integrity verification via Firebase App Check
8. Data Protection Contact
- Responsible: CHO-FAM Data Protection Team
- Email: contact@cho-fam.com
9. Changes to This Policy
This policy may be updated in accordance with changes in applicable laws or company policies. Any changes will be announced through the Service.